plan27

identity & web site

Client: plan27
Website: plan27.it

Plan27 is a new engineering and architecture studio based in Ancona.

For their identity I wanted to communicate through typography, shapes and colors the idea of minimalism, elegance and functionality.

The logo design starts from the studio’s name: rotating and scaling the letters, they create orthogonal and oblique directions that remind of drawing sheet and set square.

Font and color.

Avenir Regular and Bold