fila italia

graphic design

Client: Fila Italia

Pitti Immagine Uomo 93

Art Director Renzo Cognini

The identity is inspired by the FILA logo tape AW18 collection.

The black background and the stripe strongly identify the brand over the campaign (online and offline) and at the event (welcome panel, photo opportunity, flyers)

Fabri Fibra x Fila

Art Director Renzo Cognini

In 2017 Fabri Fibra began a collaboration with Fila Italia for creating a personalized mini-collection. It was sell in selected stores in cities where FF’s concert took place.

Together with the Art Director, I developed the T-shirts and hoodies graphics and graphics for social campaign flyers.